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I strongly believe that a website optimized for visitors' experience will also do well in the searches as time goes by. However, I will cover some of the important points that will help your website to do well in the search engines.
Build up your links
Get websites to link to you. It will be an additional boost if big websites link to you. Search engines are now taking the quality of links into account. Downloading the google toolbar can be a good indicator of finding out which sites are big.
Appropriate Title Tags
Title tags are normally taken into account. Build up a title tag that is not too long and contains the keywords you want to rank high for. If you have the extra time, work on your meta tags, as well as, header tags.
Content is King
The reason why sites with articles normally get a lot of traffic is because of their content. The search engines like content based sites. The number of words in articles can also be a great boost, since there are lots of words and you can rank better for different search terms.
The last point to note is to avoid spamming alt tags in images, invisible words, overuse of comments and other things that are invisible to the human surfer. They can be regarded as spamming the engines.
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